Course Information Semester Course Code Course Title T+P+L Credit ECTS 4 03640206 E-Commerce 3+0+0 3 3 Course Details Language : Turkish Level : Associate Degree Department / Program : Foreign trade Mode of Delivery : Face to Face Type : Compulsory Objectives : Investigating the dynamics of online environment in terms of strategies, trends, tools and business models. To develop the ability to quickly and effectively research Internet companies and strategies. Content : Lecture, Demonstration, Discussion, Question and Answer, Assignments, Group Work. Methods & Techniques : Prerequisites and co-requisities : None Course Coordinator : None Name of Lecturers : Asist Prof.Dr. YASEMİN SAVAŞ Assistants : None Work Placement(s) : No Recommended or Required Reading Resources : Laudon & Travor, E-Commerce 2013, Global Edition, 9/eAKSOY, Ramazan (2009), İnternet Ortamında Pazarlama, Seçkin Kitabevi KIRCOVA, İbrahim (2005), İnternette Pazarlama, Beta Yayınevi Ders Notu; Internet Kaynakları ve Siteleri Course Category Social Sciences 100% In-Term Study Informations In-Term Studies Quantity Percentage Mid-terms 1 30% Final examination 1 40% Total 2 70% Activity Informations Activities Quantity Duration Total Work Load Course Duration 14 3 42 Hours for off-the-c.r.stud 14 2 28 Assignments 1 5 5 Mid-terms 1 10 10 Final examination 1 18 18 Total Work Load ECTS: 3 103 Course Learning Outcomes Upon the successful completion of this course, students will be able to: No Learning Outcomes 1 Increasing level of knowledge about electronic commerce 2 Increasing level of knowledge about electronic marketing 3 Knowledge to establish an e-store 5 Knowledge of global markets 6 Knowledge of global competition 8 Knowledge of developing online marketing strategies Weekly Detailed Course Contents Week Topics 1 Introduction to E-Commerce 2 E-Commerce Infrastructure: The Internet, Web and Mobile Platform 3 Business Models for E-Commerce 4 E-Commerce Retailing and Services 5 E-Commerce Retailing and Services 6 B2B E-commerce 7 Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps 8 E-Commerce Security & Payment Systems 9 E-Commerce Marketing 10 Ethics, Law on E-Commerce 11 Social Networks and Communities 12 The Future of E-commerce 13 Assignment Presentations 14 Assignment Presentations Contribution of Learning Outcomes to Programme Outcomes P1P2P3P4P5P6P7 All 44 C1 44 C2 4 C3 4 C4 44 C5 44 C6 4 bbb
